Author (s) :

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1). Vanshika Bajpai, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India
2). Dr. Alpesh Gajera, Darshan University, Rajkot, Gujarat, India

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General Election, Stock Market, Indian Politics, SENSEX, Financial Economics

Abstract :

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This study examines, how general elections affect the Indian stock market, with a particular emphasis on the BSE SENSEX in the election years 2014, 2019, and 2024. The purpose of the study is to ascertain whether there are notable differences in market performance before to, during, and following national elections. The study uses correlation and one-way ANOVA analysis to evaluate relationships and variations in stock prices and returns over election periods using secondary data from the Bombay Stock Exchange. The correlation study shows varying degrees of relationship between the election years, with weaker or inverse relationships in 2024 and stronger relationships in earlier times. This pattern points to a gradual change in investment behaviour that reflects increased market independence from political cycles. In the same way, the ANOVA results show that changes in stock prices and returns during the election phases were not statistically significant, indicating that overall market performance held steady in spite of shifts in the political landscape

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Author (s) :

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1). Shradha Pradipsinh Jadeja, Department of Management, Atmiya University, Rajkot, Gujarat, India
2). Mr. Pratik Pravin, Atmiya University, Rajkot, Gujarat, India

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Gen-Z, Makeup Industry, Consumer Behaviour, Self-expression, Beauty standards, psychological impact, Influencer marketing, social comparison, Insecurity.

Abstract :

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This study, "Gen Z and Makeup: Exploring the Psychological Effects on Self-Image," investigates how makeup impacts the inner lives of Gen Z—beyond trends, branding, or influencer culture. Unlike prior studies that focused mainly on external influences like social media, this research explores the deeper psychological dimensions: self-confidence, anxiety, self-expression, and perceived professionalism. Based on data from 85 Gen Z individuals in Rajkot City, the findings reveal that makeup is more than a cosmetic tool—it’s a significant medium for personal empowerment. A vast majority reported that makeup boosts their confidence (87%), helps them feel socially accepted (85.5%), and serves as a form of self-expression (88.3%). However, not all effects are positive. About 73% of respondents admitted feeling anxious or insecure without makeup, and 75.3% experienced FOMO-driven impulse buying due to beauty trends. Influencer impact was notable, with 55.3% acknowledging that their makeup purchases were influenced by online beauty personalities. Gender-wise, the study observed that females—who comprised 90.6% of respondents—were especially affected, suggesting that emotional connections to makeup vary significantly across genders. Ultimately, the findings call for a more authentic and inclusive approach by beauty brands and influencers—one that embraces natural beauty, diversity, and transparency to foster genuine self-acceptance among Gen Z.

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Author (s) :

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1). Mr. Dhaval Radadiya, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India
2). Mr. Dharmik Vegad, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India
3). Jay D. Chaniyara, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India

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Artificial Insights (AI), Blockchain Innovation, Advanced Monetary forms, Money related Innovation (FinTech)

Abstract :

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The money related innovation (FinTech) scene is experiencing a worldview move driven by the synergistic merging of Fake Insights (AI), Blockchain Innovation, and Advanced Monetary forms. This audit looks at how these three developments connected to change money related services enhancing security, effectiveness, straightforwardness, and openness. We investigate current applications, rising patterns like decentralized back (DeFi), central bank computerized monetary standards (CBDCs), programmable cash, tokenization, AI-enhanced choice frameworks, and the determined challenges related to control, versatility, cybersecurity, and moral administration. The paper concludes by sketching out future inquire about headings and the transformative potential of this mechanical confluence.

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Author (s) :

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1). Dr. Dipamkumar Raval, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India

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Reskilling, Upskilling, Long lasting Learning, National Instruction Approach (NEP)

Abstract :

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In a period characterized by fast mechanical alter, globalization, and workforce disturbance, the require for ceaseless learning has ended up basic for organizations. India's National Instruction Arrangement (NEP) 2020 emphasizes a all encompassing, adaptable, and multidisciplinary approach to instruction that adjusts deep rooted learning with national advancement. This conceptual inquire about paper investigates how reskilling, upskilling, and deep-rooted learning work as key human asset (HR) activities inside the NEP system. It talks about hypothetical establishments, HR parts, execution challenges, and future bearings for analysts and practitioners.

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Author (s) :

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1). Mr. Jaydeep Dabhi, Bhakta Kavi Narsinh Mehta University, Rajkot, Gujarat, India
2). Dr. Jayeshkumar R. Vasava, Dr. Subhash Mahila Arts, Commerce & Home Science College, , Junagadh, Gujarat, India

Keywords :

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Monetary Trouble, Springate S-Score, Tata Steel Limited, Steel Authority of India Limited

Abstract :

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The show consider analyzes and compares the budgetary trouble position of two major Indian steel companies Tata Steel Limited and Steel Authority of India Limited (SAIL) using the Springate S-Score show. The think about is based on auxiliary information extricated from distributed money related explanations for two budgetary a long time, FY 2023–24 and FY 2024–25. The Springate demonstrate coordinating benefit, liquidity, proficiency, and short-term dissolvability proportions into a composite score to recognize liquidation hazard. The discoveries uncover that Tata Steel remained in the money related trouble zone amid the consider period, though Cruise illustrated a fiscally sound position. The think about highlights the pertinence of working capital administration and operational productivity in deciding money related soundness in capital-intensive businesses such as steel.

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Author (s) :

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1). Prashant Kachhela, Darshan Institute of Management, Rajkot, Gujarat, India
2). Dr. Dhaval Vyas, Darshan Institute of Management, Rajkot, Gujarat, India

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Social Media Influencers, Generation Z, Consumer Behaviour, Purchase Intention, Digital Persuasion, India

Abstract :

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The swift growth of social media has revolutionized conventional marketing communication, establishing influencers as significant digital opinion leaders, especially among Generation Z consumers. This review paper analyzes the mechanisms by which social media influencers affect the consumption behaviors of Generation Z in India. The study employs a systematic literature review methodology, integrating findings from 26 research papers published between 2021 and 2025. The review identifies key persuasive determinants, including influencer credibility, authenticity, trustworthiness, and content quality, as well as platform dynamics and engagement formats. Psychological factors like emotional attachment, parasocial interaction, and perceived value help to turn influencer communication into real-world behavior. The results show that digital persuasion among Indian Gen Z works through a process with many parts, including cultural relatability, the type of influencer, and stories about sustainability. Micro-influencers are especially effective because people see them as more real and trustworthy. The review additionally suggests a cohesive conceptual framework that elucidates the interplay among influencer characteristics, mediating mechanisms, and consumer behavioral responses. Even though there is more and more research, there are still gaps in our knowledge about long-term effects, rural representation, and experimental validation. The study enhances influencer marketing literature by providing a cohesive thematic synthesis and a theoretical model elucidating digital persuasion within the Indian Gen Z marketplace.

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