June 2024 Vol 4 Issue I

Author (s) :


1). Mr. Chintan Sanghvi, Department of Commerce and Management, Smt. S. J. Varmora BBA & BCA Mahilla college, , Surendranagar, Gujarat, India

Keywords :


Digital Accounting, Digital Literacy, Digitalization, E-Accounting

Abstract :


The main objective of this study is to analyse how much entrepreneurs are aware about digital accounting. In today’s world of new technology and new form of finance are transforming the work of accounting. Here digital accounting basically refers to financial information’s formation, representation and its transmission into digital form or electric form. For the conversion of paper information into digital level business accounting software and applications are in use. Accounting software or applications are just referred as computer programs or systematic guidelines provided by the computer programmer for book keeping. Nowadays tailor made solutions of softwares are used by accountants. But ideally any accounting software which record, manage and process financial data are accepted in the market and can be utilised trustworthily. Accounting softwares allows an ease of use with tracking of financial transaction. It also allows better decision making in timely manner. Accounting software prepares and classifies different data as in various common modules like accounts receivable and payable, trial balance, general ledger and final accounts wiz Trading account, Profit and loss account and Balance sheet with all payroll solutions required in small business. Accounting software also split up some information extracted from core modules into useful qualitative information’s for preparing quotations, bills from last references, estimates extracted from operations and production management as well. Well-designed software can help an entrepreneur or manager or any responsible person to reduce cost by increasing efficiency. To conclude the findings sample questionnaire were collected from authorize persons of small and medium enterprises.


No of Downloads : 14

Author (s) :


1). Mr. Yash Deliwala, Darshan University, Rajkot , Gujarat, India
2). Dr. Alpesh Gajera, Darshan University, Rajkot, Gujarat, India
3). Mr. Manan Vyas, Citi Bank, Poland, Poland

Keywords :


HR Challenges, Challenges in IT Industry, IT Industry

Abstract :


According to my research theme “To Study the Challenges for IT Industry HR Manager in Current Era. “This research paper examines the challenges faced by human resource managers (HR)in the Information Technology (IT)industry era. Characterized by extreme resistance to rapid technological improvements and specialized skills, the IT sector presents clear obstacles for HR professionals. This paper focuses on key challenges, including skills acquisition and retention, talent shortages in the face of emerging technologies, and the continuing need for workforce education. Addressing diversity and inclusion in the IT workforce, particularly gender and ethnic differences, is a major concern. According to this research paper focused on Evaluate the effectiveness of initiatives aimed at developing a more inclusive workplace culture. The shift working place from onsite to remote, extended by global activities, presents new challenges for HR managers to maintain employee-life balance, effective conversations, and collaboration in digital teams. The article examines how HR techniques adapt to this paradigm shift. By determining the challenge comprehensively, the research aims to contribute to the knowledge of human resource management in the dynamic IT industry. Insights from this study provide practical implications for the workforce to address and resolve the complexities of skill management and organizational dynamics in the modern IT workplace.


No of Downloads : 3

Author (s) :


1). Dr. Sanjay Bhayani, Saurashtra University, Rajkot , Gujarat, India
2). Dr. Butala Ajmera, M .K. Bhavnagar University, Bhavnagar, Gujarat, India

Keywords :


Financial inclusion- Financial Literacy-Financial services- and banks

Abstract :


An attempt has been made to study the financial inclusion of Saurahstra region of Gujarat namely- Rajkot- Bhavnagar- Junagadh and Amreli. The sample size is of 200 respondents 50 respondents from each city. The researcher has developed a questionnaire to collect primary data. The researcher has classified financial inclusion in four categories- Access of banking services- Financial literacy- usage of financial services-financial inclusion related policy. It is concluded that selected respondents of four cities are prone to access the financial services offered by the banks. It is also concluded that financial literacy rate is also good among the selected respondents. It is also analyzed that most of respondents are taking benefits of financial services and in the last it is also concluded that people of the selected cities are well aware about the financial inclusion related policy. The researcher has also used one samples Kolmogorow and Smirnow test to know whether responses of respondents are substantially difference or not. The result of test indicates that there is significant difference the responses explained by the respondents.


No of Downloads : 2

Author (s) :


1). Mr. Pratik Pravin, Atmiya University, Rajkot, Gujarat, India
2). Dr. Shailesh J. Parmar, Saurashtra University, Rajkot, Gujarat, India

Keywords :


Stock Market, Behavioural Finance, Demographic Factors, Financial Attitude, Generation Z, Investment Activity, Perception.

Abstract :


This study examines the knowledge, investment activity, and perception of Generation Z towards the stock market. The researcher has collected data from 221 participants through a structured questionnaire from Gen-Z of Rajkot City, Gujarat (India). The main objectives of the study are to analyze the perception of Generation Z towards the stock market and to check the difference in the perception related to different factors like gender, stream of education investment attitude, etc. In this research, the researcher has used chi-square and T-test to test the hypotheses. The results showed that males were more likely to invest in the stock market than females and that social media and school/college were the most popular influencing sources of information to invest in the stock market. During analysis, it was found that education was a key factor in the investment decisions of Generation Z. To improve the investment potential of Generation Z, targeted efforts should be taken to encourage female participation in the stock market and to provide more resources for women to gain the knowledge and confidence to invest in the stock market.


No of Downloads : 5

Author (s) :


1). Mr. Ashish P. Chirodiya, Saurashtra University, Rajkot, Gujarat, India

Keywords :


Value Added (VA), Gross Value Added (GVA), Net Value Added (NVA)

Abstract :


This is a correlational study on two variables viz. Value Added (VA) and Profit with special focus on Ambuja Cement Ltd. The main rational of this paper is to know and clarify the difference of Value Added and Profit and to find out if there is any kind of relationship exist between these two or not. For this purpose, data for the 10 years starting from 2012-13 to 2021-22 were taken and Value Added (both GVA and NVA are) Calculated with the assistance of additive method. For fulfilling the objective of knowing the relationship, correlation analysis is used. At the end it was revealed out that there is a strong-positive correlation exist between GVA & Profit and NVA & Profit.


No of Downloads : 1

Author (s) :


1). Ms. Krupali Jani, Darshan University, Rajkot, Gujarat, India
2). Dr. Dhaval Vyas, Darshan Institute of Management, Rajkot, Gujarat, India

Keywords :


Online shopping, Market, consumer, Rajkot

Abstract :


Nowadays, in the 21st century, online shopping has become very important because most people are busy and always busy. In this case, online shopping has become the most convenient and comfortable way of shopping for them. The popularity of the Internet has also changed the way consumers do business, with the transition to online shopping through the rapidly developing world of thought in the last decade. Online shopping offers a similar experience to purchasing products and services from online stores, and this purchasing process is called online business-to-consumer. This article is based on research and findings of online stores. To understand online shopping and the perception of young people in Rajkot, a survey was conducted with one hundred young people in Rajkot.


No of Downloads : 1

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Darshan - The International Journal of Commerce and Management (DIJCM) (ISSN : 2583-1682) (Online) is an open access peer-reviewed international journal publishing high-quality articles related to all domains of Commerce and Management.

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