Author (s) :

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1). Mr. Ramesh Kumar, PGDAV College Eve, New Delhi, Delhi, India

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Stock Trading Applications, Investor Behavior, National Capital Region, Financial Literacy, Mobile Commerce, Online Investing, Technology Adoption, Market Access.

Abstract :

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This study delves into the transformative impact of stock trading applications on investor behavior within the National Capital Region Delhi. As the financial landscape evolves, these applications democratize stock market investment, making it accessible to a broader audience. Traditionally, investing required substantial expertise and direct interactions with stockbrokers. However, technology-driven applications have significantly altered these dynamic, enabling investors to engage with the market through their mobile devices. This research aims to explore various factors influencing the adoption of these applications, including awareness, benefits, reliability, safety, financial literacy, technical aspects, and dependency. Through a quantitative methodology involving a survey of 424 participants, the study assesses the correlation between these factors and user adoption behavior, providing insights into the future of investing in the digital era.

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Author (s) :

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1). Dr. CA. Parvati T. Soneji, Chetana College, Mumbai, Maharashtra, India

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Money Mules, Online Frauds, Fintech, Money Laundering, Fraudulent Activities

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Passarello (2024) states acting as intermediaries for criminals, Money Mules facilitate illegal transactions, launder money, and contribute to the intricate web of cybercrime. The technologically oriented digital age has shepherded an innovative epoch of fintech – an era where technology offers expediency and ease in incurring financial transactions. Nevertheless, the benefits also come along with the budding menace of “Money Mule Activities.” Money Mules knowingly or unknowingly have become crucial catalysts or say money launderers for felony activities, easing the smooth conduct of varieties of online frauds. Raza el. at. (2020) says money laundering is a complicated activity, where the nature and source of dirty money are camouflaged for the money to look lawfully negotiable, transferrable, and useable. This paper probes into the parallel financial world of Money Mules reconnoitering their protagonist in fraudulent activities, consequences, and the enduring exertions to unravel this issue.

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Author (s) :

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1). Mr. Ashish P. Chirodiya, Saurashtra University, Rajkot, Gujarat, India

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Liquidity, TATA Steel Ltd., SAIL, JSW Steel Ltd, Jindal Steel Ltd

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This study aimed to analyze and compare the liquidity position of major steel manufacturing companies of India. For that 4 Major steel manufacturing companies namely, TATA, Steel, Steel,Authority of India (SAIL), JSW,Ltd and Jindal Steel Ltd were selected with the help of Non-Probability Sample technique (Judgmental Sampling). Period of Investigation was 5 years, Starting from 2019-20 to 2023-24. For analysis purpose various liquidity ratios were taken and analyzed with the statistical tool of ANOVA test. It was revealed that in most of aspects of Liquidity, Jindal Steel was better performer than other samples.

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Author (s) :

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1). Mr.Yash Piyushbhai Trivedi, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India
2). Dr. Baxiskumar I. Patel, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India

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Agricultural entrepreneurship, Agri-Business, Agri-startup, Agri-preneurship, Agricultural sector, Upliftment of the Indian Economy.

Abstract :

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India has a very large agriculture sector. While the sector's GDP share has been almost halved over the previous 30 years to about 15%, it still employs roughly half of India's workers and accounts for much of the volatility in Indian GDP. India, one of the world's largest agricultural economies, remained closed until the early 1990s. This industry employs over 52% of India's total population and accounts for approximately 18.1% of GDP. India is the world's third largest producer of agricultural commodities such as paddy, wheat, pulses, groundnuts, rapeseeds, fruits and vegetables, sugarcane, tea, jute, cotton, tobacco leaves, and so on (GOI, 2008-09). Rural areas are home to 67% of the population, who work in agriculture or related fields. Economic growth focused on agriculture will aid India's attempts to enhance its rural areas. In layman's terms, agri-entrepreneurship is agriculture that is sustainable, community-focused, and directly marketed. Sustainable agriculture is a systemic approach to farming that highlights the interconnection of social, economic, and environmental systems. Agriculture is the foundation of the Indian economy. According to Khan M.A. (2021), 67% of people reside in rural areas and make their living through agriculture and related sectors. Agriculture-based economic growth will benefit India's rural development efforts (Anderson 1982).Agripreneurship, as defined by Fitz-Koch et al. (2018), is an entrepreneurial approach used in agricultural or related industries. Agriculture is commonly characterised as a low-tech, low-dynamism industry, with a high number of small family businesses that value doing things well above trying anything new. Agricultural businesses are increasingly being challenged to adjust to market changes, changing client lifestyles, new environmental requirements, and new product quality, supply chain management, food security, sustainability, and other factors. Despite COVID-19, India's agriculture industry still generates over 20% of GDP and employs more than half of the population. Agribusiness prospects are generally focused on the input, agricultural, value chain, output processing, and marketing phases, as well as related services. The agricultural process requires a wide range of inputs, including seeds, fertiliser, pesticides, and cutting-edge regional farm equipment. Entrepreneurship prospects abound in fields such as biopesticides, biofertilizers, vermicomposting, testing, and soil remediation. The increased emphasis on organic farming opens up even more possibilities. In terms of seed development, there is plenty of room for R&D. Even in adverse weather conditions, these seed variations are expected to serve.

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Author (s) :

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1). Dr. Ashish B. Gorvadiya, K. K. Parekh Commerce College, Amreli, Gujarat, India
2). Dr. Manish B. Raval, SDRB Mahila Home Sci. Lt. M. J. Kundaliya Eng. Med. Mahila Commerce College, Rajkot, Gujarat, India

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References, Bibliography, Social Science, Research, Academic Integrity

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Mastering the art of references and bibliographies allows social science researchers to raise their work to a professional level, maintaining academic integrity and increasing the value of their contributions. In the social sciences, high-quality research depends on careful documentation procedures. A well-written bibliography and reference list show readers that you have a thorough understanding of the field, support your claims with reliable sources, and provide them with a route for more reading. References typically appear at the end of each section, chapter, or article in academic writing. They provide specific details (such as author, title, publication year, etc.) about the sources cited within the text. A bibliography is a comprehensive list of all the sources consulted during the research process, whether or not they were directly cited in the text. So, social science researchers should take the time to comprehend these critical factors and allow them guide the research trip.

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Author (s) :

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1). Mr. Dharmik Vegad, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India
2). Mr. Dhaval Radadiya, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India
3). Mr. Dipamkumar Raval, Darshan Institute of Management, Darshan University, Rajkot, Gujarat, India

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Customer inertia, advertising strategies, switching costs, emotional advertising, social proof, AI in advertising, sustainability, consumer behavior, customer retention, marketing analytics.

Abstract :

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In the dynamic landscape of modern advertising, businesses face the challenge of overcoming customer inertia, a phenomenon where consumers remain loyal to familiar products despite the availability of superior alternatives. This essay delves into the complex relationship between advertising competition and customer inertia, exploring its causes—such as habitual buying, switching costs, risk aversion, loyalty programs, and information overload. The essay further analyzes strategies to combat inertia, including compelling value propositions, social proof, emotional advertising, and streamlining the switching process.

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Author (s) :

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1). Dr. Snehal Mistry, Vidyabharti Trust College of Business, Bardoli, Gujarat, India
2). Ms. Vishwa Bhatt, Vidyabharti Trust College of Business, Bardoli, Gujarat, India

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Human Resource Management, Green HRM Practices, Firms, HR Strategy, HR Practices & Policies

Abstract :

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The conventional financial focus in business is shifting towards a competency-based, strategic approach. Environmental considerations are increasingly critical in today's business landscape, particularly concerning social and environmental factors. Corporate Green Human Resource Management (GHRM) emphasizes the technical and managerial skills of employees, aiming to develop innovative environmental programs with significant managerial impacts. Generally, GHRM focuses on environmentally sustainable HR practices that optimize resource use within an organization. However, there is a notable gap in the literature regarding the environmental aspects of HRM. This study explores the strategic implementation of GHRM practices in traditional HR tasks and provides a theoretical perspective on the concept. The aim is to encourage further academic research into the foundational aspects of GHRM practices.

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Author (s) :

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1). Dr. Amar Vijay Jamnekar, Sant Gadge Baba Amravati University, Amravati, Maharashtra, India

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Consumer Rights, Consumer Protection Act 1986, Digital Technology, Consumer Rights and Challenges, Government Initiative, Awareness.

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A person who buys and consumes a good or a service from a seller for the money is called consumer. The government and business must engage in daily consumer protection, a socioeconomic activity, with the primary goal of protecting the interests of consumers and maintaining their equitable satisfaction. Product safety, product labelling, pricing, unfair market practices, confusion, and customer complaints arising from company mergers or acquisitions are all included in the category of consumer protection. Consumer rights are an essential component of modern trade, participating to protect consumers from dishonest business practices and protect their access to affordable, reliable, and safe goods and services. The present study examines into the development and extent of consumer rights, emphasizing their crucial role in promoting equitable commerce and competition. The rights to safety, information, decision, and hearing are among the most important rights of consumers. These rights are protected by a number of laws and rules, such as the Consumer Protection Act 1986, which establishes a framework for handling complaints and guaranteeing corporate responsibility. The role that governmental organizations and advocates for consumers play in creating public awareness of and protecting consumer rights. The role that governmental organizations and advocacy organizations for consumers play in raising public awareness of and protecting consumer rights is also covered in the abstract. It also looks at the difficulties in the digital economy, where problems like online fraud and data privacy create new barriers to consumer protection. In the end, protecting consumer rights is critical to maintaining consumer confidence in the economy and supporting people to make knowledgeable decisions.

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