Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2101

---

1). Mr. Jayesh G. Narola , Geetanjali College of Computer Science and Commerce BBA, , Rajkot, , Gujarat, India

Keywords :

---

Marketing Mix Strategy, Marketing Strategies, Indian Telecom Service Providers

Abstract :

---

This paper thinks about the promoting blend of noticeable telecom services providers in India. There is a wild rivalry among telecom giants to tap the market and top the position. One of these eventually gained the significant piece of the pie, biggest supporter base and furthermore takes lead in fulfilling clients with in general performance. Whereas, different players are the adherents who are attempting to endure the quickly changing specialized climate. To comprehend this idea Bharti Airtel, Reliance Jio and BSNL are chosen for the examination and correlation has been made. These telecom players may appear to comparability in items and administration that they give in first glance. However, they contrast in their inward and serious techniques. The distinctions are estimated on business accomplishment by development system, contrast in hierarchical construction, administration giving methodology, and so on the investigation is an endeavour to make a comprehension of how a slight variety in market methodology adds to the thriving or disappointment of a telecom specialist co-op in this quick changing computerized world. Paper reasons that Bharti Airtel is the general innovator in every one of the boundaries that were considered for comparison.

---

Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2102

---

1). Mr. Pranavdev R. Vyas, Department of Commerce, Bhakta Kavi Narsinh Mehta University, Junagadh, Gujarat, India
2). Dr. Arvind M.Gajera , Shree J. K. M Commerce, B.B.A & M.com. College, Junagadh, Gujarat, India

Keywords :

---

Mutual Funds Performance, Indian and Foreign mutual Funds, Indian Private Sector, Risk-Return, R square, Standard Deviation, Sharpe, Treynor, Jensen’s Measure

Abstract :

---

Mutual funds are considered as one of the great investments option as compare to others they are very economical and also easy to invest in, thus by pooling money together in a mutual fund, investors can invest in stocks and bonds as per scheme of mutual fund. Since major economic reforms (1991) found in Indian Economy the scope for mutual funds has increased and domestic savings also increasing so it is an opportunity for Mutual Fund Industry to mobilize this saving to productive asset. In this paper the performance evaluation of Indian mutual funds is carried out through relative performance index, risk-return analysis, Standard Deviation, R square and Sharpe, Treynor, and Jensen’s measure. The study period is 1st April 2016 to 31st March 2021.

---

Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2103

---

1). Mr. Kalpesh P. Gandhi, Government Arts and Commerce College, Jafrabad, Gujarat, India
2). Dr. Manish B. Raval, SDRB Mahila Home Sci. Lt. M. J. Kundaliya Eng. Med. Mahila Commerce College, Rajkot, Gujarat, India

Keywords :

---

Investment Behavior, Lockdown, Corona

Abstract :

---

The present research analyses the investment behavior during the lockdown period due to the Corona pandemic. Due to lockdown into the entire country, people were unable to do regular economic activities like business, job or profession, so their regular earnings were drastically affected whether they have small scale activities or large-scale activities. The researchers have selected the present topic because when one does not have his or her regular earnings then he may look at his savings and investment and how the investment behavior is affected by lockdown due to corona and it is an important factor in a financial system. Because of social distance and lockdown, researchers were unable to reach all respondents physically, so they have collected primary data through Google form questionnaire. Total 277 responses have been collected through Google form. Various demographic factors have been used to analyses the behavior with the theme of investment behavior like their investment, withdrawal, diversification, future perspectives, etc. for data analysis one-way ANOVA is applied. Thus, this research paper covers the investment behavior during lockdown due to the corona pandemic.

---

Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2104

---

1). Ms. Hemani Ritvi Paras, Commerce Department, Samarpan College, Janivadla, Dist. Surendranagar, Gujarat, India

Keywords :

---

Women empowerment, women performance, behaviour of society for women

Abstract :

---

Women face many inequalities since the Vedic period such as less liberty, gender discrimination, etc. the society gave articulation for women was exceptionally unfavourable, unacceptable which contained that woman is less competent, frail as compared to men but changing environment of society, economy and legal secures the women with a weapon of the right of education, right of mobility and other rights which gives equality to females. These days females getting rise to rights and appreciation to prove themselves. Changing patterns makes women more effective in each stage like monetary sector, leadership, and more. This paper identifies the study of changing the behavior of society for women and incorporates women's performance in the development of diverse segments.

---

Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2105

---

1). Ms. Sukriti Sharma, School of Liberal Arts & Management , P P Savani University , Surat, Gujarat, India

Keywords :

---

Human Resource Management, Pandemic, COVID 19, Revolutionary changes, Training and Development, Learning and Development

Abstract :

---

“Necessity is the mother of invention”. This saying says the essence of the dilemma faced by today’s industrial sector and made the corporate leaders to review their work policies. In times where social distancing and employee’s health are outpacing the basics of traditional Human Resource concern like productivity & human relationships, now it’s becoming difficult to have office with hundreds and thousands of employees.HRM technology, which have witnessed a global digital disruption owing to the growing needs of millennial and digital technology, is now in a state of accelerated disruption. Industries are now searching for innovative ideas to have a balance between changing workplace and expected work result. Organisations feel that the employees have showcased commendable agility and resilience to adapt to the new ways of working. The new way of work may create a want for some new roles or require improvements of skills of existing resources. This paper made an attempt to present the impact of pandemic on Human Resource Management and its practices, base on secondary data available in books and websites.

---

Author (s) : DOI : 10.56360/DIJCM/1.I.2021.2106

---

1). Ms. Aashna Trehan, School of Commerce & Management, Dr. Babasaheb Ambedkar Open University, Ahmedabad, Gujarat, India

Keywords :

---

Frauds, forensic accounting, Techniques, Benford’s law, Relative Size factor

Abstract :

---

The term fraud is a concept not novel to a common man. For a person to lose confidence and develop a feeling of terror, this word works with full synergies. The number of fraud cases have gone skyrocketed in the present era giving impetus to raised demand to curb these. Conventionally, traditional auditors were supposed to identify and prevent any fraudulent activities from occurring, but due to failure of the traditional auditors in this area, a new area of accounting was used to identify and prevent frauds, which was termed ‘forensic accounting’. This paper provides an insight into an abstract idea of Forensic accounting and enumerates about its origin and growing need and significance after huge fraud cases at the global as well as national level. This paper also attempts to throw light on the techniques used by a forensic auditor.

---

Author (s) :

---

1). Mr. Yashpalsinh Zala, RK University, Rajkot, Gujarat, India

Keywords :

---

Reward, System, Motivation, Employee, Printing Media

Abstract :

---

This abstract investigates the effectiveness of reward systems in enhancing the motivational level of employees in the printing media industry in Rajkot, Gujarat, India. The study aims to explore the impact of various reward strategies on employee motivation and provide insights into how organizations can effectively implement reward systems to enhance employee performance and satisfaction. The findings of this research will assist printing media companies in designing and implementing reward systems that effectively motivate employees in the Rajkot region. This study holds implications for organizations in the printing media industry in Rajkot, Gujarat, India. It emphasizes the significance of implementing effective and well-designed reward systems to foster a motivated workforce. The findings call for a balance between monetary and non-monetary rewards, taking into account the specific needs and preferences of employees. In conclusion, this research demonstrates that reward systems play a pivotal role in enhancing employee motivation in the printing media industry. By understanding the various factors that influence employee motivation, organizations can optimize their reward strategies to maximize employee performance and satisfaction.

---

Author (s) :

---

1). Mr. Yashpalsinh Zala, RK University, Rajkot, Gujarat, India

Keywords :

---

Welfare activities, Performance, Satisfaction of Employees, Work environment

Abstract :

---

This paper intends to investigate employee welfare initiatives in the cement sector in the Rajkot region. It also evaluates employees' satisfaction with these initiatives and ascertains the relationship between employee wellbeing and performance. The study demonstrates how employee welfare programs and activities affect overall satisfaction and performance in the cement business in the Rajkot region.

---